The on going La Biennale di Venezia 55th International Art Exhibition which is open to the public until November this year has inspired artists from all over the world including our photographer Olivier Yoan who shot the Spring/Summer 2014 collection of DEADMEAT, an Italian brand that is centered on underground art scene and the advancement of digital printing.
“Dead Meat Spring Summer 2014 collection is about the long thin line that link the blues, the blue devils sang by John Lee Hooker, the prodigal son of a generation, wrenched from its soil to be sold and enslaved far away home, and his grand nephews: Pharrel Williams and Flying Lotus, a new generation of black people grown up in new social and cultural context placed between the reality of a mediatic kingdom and the virtual fields of Sylicon Valley, a Playstation joypad in his hand, Terminator and some Jean Claude Van Damme movie, any sort of pod on the desk and a 8 bit soundtrack mashed up with some funky grooves. “
- photography and creative direction by Olivier Yoan
- models Tadas Naujokaitis, Wouter Schipperen, Barbora Wholova
- location Venice, Italy
- special thanks to Kevin Zhou and BlueBox Studio