A piece of Hawaii at the #MYOHCebu2015 Pop Up

Experience a slice of Hawaiian paradise at this year’s distinctly different Make Your Own Havaianas at the Northwing Atrium, SM City Cebu until May 17. Step into a tropical summer oasis with lush foliage, ukulele music and the Beach Boys crooning about the surf and the sea in the background and vignettes of island life reminiscent of classic pop culture icons Hawaii Five-O from the main beach cabana, a bright yellow Beetle and vintage bike, surfboards, to pockets of sand and artist Hannah Florendo’s chalk art.

“Havaianas means Hawaiians in Portuguese and we are very excited to celebrate the brand’s heritage and story by incorporating the island’s carefree and laidback lifestyle into this year’s event. We wanted to create more lasting memories by building on the over-all experience, making it more intimate with the ambiance, extending the period to ten days to accommodate everyone at a more leisurely pace and focusing on details down to the commemorative Aloha sole this year which features the top floral fashion trend of the season.” says Leanne Florendo, managing director of A.L. Amizade, exclusive sub distributors of Havaianas in Central and Eastern Visayas.

With parallelisms between Hawaii and Cebu island life, the set up brings in a touch of local flavor by featuring the NAVI collection of Detalia Aurora which is inspired by life at sea and which supports the NAVI recycling community. The lounge chairs make use of reclaimed marine rope – discarded ship ropes from large boats and vessels that dock in Cebu and which are recycled by the community to create a source of revenue for their families.


Mix and match the 2015 limited edition commemorative pair with a vivid spectrum of slim or top straps and embellish with pins that represent each facet of island living. Choose from Vintage Luau pins that detail the colorful Hawaiian experience ranging from the iconic hula girl, hibiscus, pineapple, Aloha shirt and ukulele, among others. Other popular pins this year include the rainbow, popsicle, mandala and classic crystals.

MYOH 2015 Limited Edition Commemorative Pair
MYOH 2015 Limited Edition Commemorative Pair

Capture the Aloha spirit and experience and get a chance to win a trip for two (2) to Hawaii. Visit @HavaianasPhils on Instagram and Havaianas Philippines on Facebook for more details.

Whether you are going makai (towards the sea) or mauka (towards the mountain), the journey begins at Make Your Own Havaianas. Share your story at #MYOHCEBU2015 and #MYOH2015.


Make Your Own Havaianas is ongoing until May 17, 2015. Drop by The Northwing Atrium of SM City Cebu for your personalized pair.

Press Releases
Press Releases

Zee Lifestyle gladly accommodates press releases from valued advertisers and partners. To get started, e-mail pr@zeelifestylecebu.com.

No Comments Yet

Leave a Reply

Your email address will not be published.

Pin It on Pinterest

Share This