In Flair

The icon of style in Cebu, Ayala Center Cebu is set to become the next opportune location for global luxury brands, with the opening of a new wing that promises to attract not just discerning consumers from all over the region—it’s drawing the attention of those looking at breaking into the Cebu market.

The dream of providing shoppers with the best luxury shopping brands had eventually given birth to Ayala’s New Wing, much to the excitement of the locals. Cebu Holdings Inc., owner and developer of the expansion, has targeted to open 200 stores spread across 51,000sqm by the first quarter of 2014.

Opening their first branches in Cebu are Superdry, Muji, Grind, Sunglass Hut, Terra and Agua, Yosi Samra, Howards, Sneak Peek, British India, Ever New, Shisheido, Morellato, Fresh Fragrance Bar, Shoe Salon, Yak Pak, Delsey, Bambu, Just G, Toys R Us and Saizen. They also opened locally acclaimed brands such as Projekt, Classic HiFi and Rainbow Tots.

Already impressive in itself, the new wing’s façade is a proud preview of what’s inside, with its glass windows and driveway. Inside, Vito Selma’s furniture pieces sit in strategic corners—providing stylish places to sit while embodying the world-class talent of the Cebuano. The intricate design of the ceiling steals focus, an example of Filipino aesthetics infused with modern touches.

To complete the circle where Ayala Center Cebu got their inspiration, the new wing has four levels of retail—each floor offers different merchandise mix for every member of the family. With accessibility also in mind, there are an additional three levels of basement parking that seamless integrate into the existing mall on all levels.

Of course, Ayala also brings the experience outdoors with a fourth floor dining level. Exciting new dining options are infused with landscaping and water features that continue on the al fresco atmosphere that was also true for The Terraces. With Starbucks Coffee, Coffee Bean and Tea Leaf, Seafood Island, The Suite Room and Ulli’s, there’s so many choices for indulging in a good meal.

Just off the dining outlets, a large chapel accommodating 500-700 mass attendees completes the overall family experience.

Substance and style are all rolled in one megablock that’s Ayala Center Cebu. Truly, it has flair beyond compare.

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