A strong advocate of Cebu talent, Ayala Center Cebu collaborates with renowned designer Vito Selma in showcasing his spectacular line of furniture. An exhibit at the ground floor of the mall’s expansion are Vito’s world-class creations, from classic to sophisticated and highly imaginative designs driven by playful angles, edgy corners, and inspired patterns.
Apart from the exhibit, seen around Ayala Center Cebu’s expansion for shoppers to lounge in is “Nessie”, a wooden bench which is a seamless fusion of functionality and style. As each piece of wood in its unique character connects with each other, they form a beautiful piece with a flowing pattern.
Vito considers wood as an enduring partner despite of his brand’s continuous evolution. “Wood provides avenues for me to experiment, create and explore. This exploration has allowed the brand not only to push the limits of the material, but also to examine the results of its marriage with other organic elements.” says Vito.
In the long line of Cebu’s exceptional furniture designers, Vito Selma proves to be more than a prolific talent. Seasoned by his childhood experience in his family’s furniture factory and exposure to studies abroad, Vito created a buzz in the international furniture design scene with his exquisite designs driven by geometry.
Growing up in a family who makes traditional furniture, Vito is highly influenced by the practice of handicraft and by using natural materials. His formal background in design began in the Academy of Art College in San Francisco then he eventually flew to Milan, Italy to pursue his Masters in Industrial Design at the Scuola Politecnica di Design. Working with renowned designers such as Debbie Palao, George Haast, Raffaella Mangiarotti and Campana Brothers enabled Vito to flourish his craft and create a distinct voice in the furniture design industry.
Vito’s hard work and ingenuity have earned him numerous recognitions such as the Industrial Award in the 2010 DOST National Invention Contest for his Geo Tableand Best Design for Material Innovation at the Cebu Next 2010 show for his Wrinkle Lamp. He was also awarded by the Cebu Chamber of Commerce and Industry as the Young Entrepreneur of the Year. Vito’s works have also been featured in international publications and furniture expos worldwide.
Yet with all the accolades he received, Vito remains grounded in his roots. In fact aside from his designs, this proud Cebuano became popular with his use of raw materials, relying on wood as a primary medium.
Vito’s magnificent creations are just some of the many geometric-inspired and imagination-driven masterpieces which put Vito Selma in the pedestal of furniture design. Be sure to drop by and check out Vito’s creations at the expansion of Ayala Center Cebu, Cebu’s premier destination for shopping, dining and entertainment.
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