For the past months, Cebu’s retail industry has evolved on so many levels. There’s been an increasing demand for a spectrum of consumer goods, and the food market is no exception.
The Outlets at Pueblo Verde, known for housing retail shops offering big discounts on branded must-haves, envisioned to include in its portfolio an avenue for homegrown food discoveries that complement the outlet shopping experience. Located in the new wing of The Outlets at Pueblo Verde, the recently launched food strip—The Fork in the Road, an expanded line up of dining attractions, fulfills this vision and more.
“In tune with The Outlets’ mission of delivering great shopping deals, this concept stemmed from the idea of providing shoppers a figurative fork in the road – one way leads to an adventurous food journey, while the other way to a delightful hunt for great buys at The Outlets.”
The array of restaurant selections include Cebu’s local favorites: Zubuchon, the place of the tastiest Cebu lechon; Kogi-Q, known for its all-you-can-eat yakiniku; Choobi-Choobi, the home of the shrimp and seafood in a bag; Pigafetta, an Italian concept restaurant; Manggahan Restobar, a restaurant that serves the best grilled meat and seafood dishes; Big Flat Bread, famous for its delicious 30-inch pizza; Tea Kingdom, which serves organic tea drinks; Mama Linda BBQ, gives the best barbecue dishes in town and opening soon is Boodotz, Cebu’s first make-your-own-boodle concept.
Fork in the Road is the perfect opportunity to combine the winning homegrown dining concepts that offer great value and excellent quality. It has become one of Mactan’s go-to casual dining destinations. “The Oponganons are our primary market. Our food mix caters to the taste of Cebuanos–affordable and delicious food choices that locals and even tourists enjoy,” explains AboitizLand’s Commercial Assistant Marketing Manager, Geofel Labendia.
With Fork in the Road’s proximity to stores that offer premium brands—from children’s clothing to high fashion brands of accessories and beauty products — it truly has become the destination of choice for value shoppers.
“Nothing beats an everyday sale! They don’t have to go far, it’s a one stop shop,” Gembelyne Icamen, AboitizLand’s Manager for Commercial Operations says. “Everything is within walking distance, from parking, to shopping, to dining; it’s all set up for their convenience.”
Having brought the first ever open-air outlet mall in Cebu, AboitizLand is poised to take the Outlets shopping, dining, and entertainment experience to the national level. Fulfilling the dream of not only providing retailers terrific opportunities to thrive in the most robust markets in the country but also continuing the promise of creating complete lifestyle experiences to Filipinos.