Topshop and Topman launched their Spring Summer 2014 Collection recently at their store at the Ayala Center Cebu. The shopping party brought together the city’s hip, cool and young crowd who enjoyed an evening filled with the latest eye-catching fashion, exclusive gifts, sweet and savory treats, free flowing drinks and electro dance music spun live by top DJ Marlon Orellano.
In attendance were executives from Topman and Topshop Philippines headed by Group Brand Manager Sharon Ugot. “Ever since Topshop opened in Cebu in 2007, we have received such a warm response from the Cebu market and at the same time a growing demand to bring in the men’s line, especially with the men of today being increasingly adventurous when it comes to dressing up. The opening of Topman late last year addressed the need for more fashionable options for men”
Two individuals who embody the Topshop and Topman ideals are top, influential Philippine fashion bloggers Lissa Kahayon and David Guison with tens of thousands of followers across different social media platforms. David embodies the young, hip and high-street style, which Topman is known for around the world. Lissa is famous for her cool girl aesthetic, mixing styles and often ahead of the trend just like Topshop. Both are style setters and independent making them a perfect fit for Topshop and Topman. Lissa and David joined the other style-savvy Cebuanos at the party, dishing out fashion tips and their takes on the latest trends.
To mark the arrival of their latest collection, Topshop raffled off a shopping spree to some of the party’s guests. Lady luck shone on Samantha Benitez, KD Syiaco- Tiu and Sarrita Pimentel while other shoppers received exclusive Topshop notebooks. Everyone was seen having an incredible time as drinks, hors d’ oeuvres, good music and warm company continued to flow throughout the night.
Topshop started in 1964 and has become a shopping institution with more than 300 stores across the UK and over 140 stores in international territories. Known for up-to-the-minute affordable style, its brave and irreverent approach has endeared the brand to fashion-conscious shoppers and industry insiders alike, all of whom delight in the store’s cult status whilst enjoying its accessibility and buzzy atmosphere.
Topman has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men’s fashion. Driving trends forward while shifting the way men approach shopping, its attitude to creating brilliant, affordable and authoritative menswear is second to none. Topman caters to a diverse crowd ranging from the trend conscious, bright-young-things; the man who wants to top-up his wardrobe with essential basics and classic fashion staples to sub-cultural groups largely driven by the music scene.
Topshop and Topman are owned and operated by Robinsons Specialty Stores Inc., a subsidiary of Robinsons Retails Holdings, Inc. Topshop and Topman are located at Level 1, Ayala Center Cebu. Get the latest style updates through Topshop and Topman’s Facebook page at www.facebook.com/topshopphilippines and www.facebook.com/topmanphilippines. Follow Topshop/Topman on Twitter and Instagram @Topshop_PH and TopmanPH.