TOPMAN launches This Is Denim campaign

A symbol of cultural authenticity, denim has become a recognised part of everyday life. From jeans and shirts, to jackets and accessories, denim is everywhere. No longer just considered a work wear staple or the ultimate expression of youth rebellion, denim is now deeply entrenched within the fabric of fashion.

Cementing its position as a leading denim authority, this season, TOPMAN introduces its largest denim offering yet — ‘This Is Denim’ campaign. Launching across stores on the 24th September, TOPMAN is set to declare itself as the definitive denim destination.

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Each garment within the collection has been carefully crafted and edited to showcase the breadth of TOPMAN’s denim offering. From the introduction of new styles such as the Japanese inspired ‘Wide Leg Crop’ and ‘70’s Kick Flare’ to more recognisable TOPMAN fits like the ‘Stretch Skinny’.

Leading the charge amongst this new denim offering is the new ‘Standard Fit’ which provides a more relaxed look and comes in a straight leg. A key item this season is also the ‘Wide Leg Crop’ and takes its inspiration from Japanese streetwear. For this jean silhouette volume is key, with the jeans produced in a wider cut and rolled at the hem – the style is further enhanced by the fact that it is available in raw rigid denim. Also new to the denim offering is the inclusion of an innovative new denim chino which takes a more relaxed and contemporary silhouette.

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In keeping with denim’s utilitarian past and its nature as a hardwearing and durable fabric, its utility references remain an essential focus for denim with washes inspired by natural wear and tear and include light fading with naturally worn abrasions found at the knees.

A range of selvedge jeans also come in an array of essential washes, including a rich indigo, coated cobalt blue, black and a stone wash. These pieces go through Topman’s intricate process of creating premium quality denim, offering the best fit for every stylish individual.

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The TOPMAN AW15 collection builds on existing staples making them relevant for a new audience. A pioneering denim authority, TOPMAN is creating and establishing the new classics. Classic denim staples such as the denim jacket and denim shirts have been re-worked and re-imaged with contemporary cuts and silhouettes. Classic fits including the straight and skinny complete this
extensive denim offering.

TOPMAN
G/F Paseo Solana
Ayala Center Cebu
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Topman: This Is Denim

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