Magnum ice cream, the brand synonymous to Belgian chocolate indulgence, definitely knows how to take their signature ice cream bars to the next level. With a growing variety of decadent flavors, including the latest dark chocolate offering called the Magnum Infinity, Magnum is bringing its Belgian chocolate indulgence to life in Cebu as it opens its newest Pleasure Store in SM Seaside City Cebu.
The Magnum Pleasure Store is a global concept, where pleasure seekers can enjoy the ultimate Belgian chocolate experience of Making Your Own Magnum. Currently in SM Mall of Asia, the global concept is now available for pleasure seekers in the Queen City of the South as it opens in one of the biggest premium shopping malls of Cebu: SM Seaside City. This haven of chocolate and ice cream indulgence, called Magnum Cebu, will allow for mall-goers to get inspired by an array of rich Belgian chocolate flavors, and exciting premium toppings to create truly unique Magnum bars.
Open to the public on November 17, 2016, the Magnum Pleasure Store can be found at the upper ground floor of the Mountain Wing of SM Seaside City Cebu, right across Starbucks. Keeping true to the pop-up concept of every store, Magnum Cebu will be open for a limited time only, so be sure to enjoy a blissfully delicious signature Magnum bar for 120 pesos before it lands in a different city.
At the counter, Pleasure Seekers select a “naked” Magnum bar of silky Vanilla or rich Chocolate ice cream, as well as a Belgian chocolate coat amongst white, milk or dark chocolate. Next, the now-coated Magnum bar is sprinkled with toppings that range from the classics like marshmallows or crunch balls; special, luxurious toppings like freeze-dried raspberries or pistachios; or adventurous toppings like chili or sea salt flakes. Finally, the creation is drizzled with a choice of white, milk or dark chocolate, and the store’s Pleasure Maker will top it off with an M coin. The finished product, a customized Belgian chocolate masterpiece of your own dreaming, is yours to enjoy.
Pleasure seekers have exciting events and activities to look forward to. From November 17 to November 27, 2016, the first 50 customers to show up daily with a Magnum Cebu photo will have the chance to indulge in a free Make Your Own Magnum bar. All they need to do is visit Magnum Cebu and share the promo photo found on Magnum PH’s Facebook page to claim their prize. Pleasure Seekers can also look forward to catching a glimpse of their favorite Magnum Cebu ambassadors during the store opening. On top of all these, Magnum Cebu is set to launch new limited edition toppings consumers can add to their favorite Make Your Own Magnum bar.
Carrying on the global success of Magnum Pleasure Stores, Magnum Cebu is sure to be a new and different experience for Cebu mall goers. With each visit, a unique experience is made. Indulge in the ultimate pleasure of making your own Magnum with rich Belgian chocolate at Magnum Cebu in SM Seaside City, for a limited time only.