One thing unique about the Philippines is how the Christmas season begins even way before December. Come September, holiday decorations are put up and carols are played on the radio. While some begin slowly ticking items off their gift lists by then, most people begin their Christmas shopping around November.
This year, there was a perfectly good reason (or excuse?) to go shopping early, as Zee Lifestyle presented the biggest shopping event of the season. The South on Sale, in partnership with Globe Platinum and BPI, was a weekend-long shopping event on November 14-16 at the Ayala Center Cebu. It gave shoppers a chance to enjoy special deals and discounts at selected Ayala stores.
The South on Sale featured three lounges all over the Ayala Center Cebu’s new expansion wing. Designed by celebrated furniture designer Vito Selma, the lounges each had special offers that an exclusive list of shoppers was able to enjoy during the launch on November 14. The Zee Lifestyle booth at The Gallery featured the La Mer champagne bar, which allowed people to sip on bubbly while checking out the luxury skincare brand’s products. The Globe Platinum booth on the second floor offered visitors a delectable chocolate buffet as they checked out the newest promos and gadget offerings. Meanwhile, the BPI lounge hosted an exclusive preview of the new Rustan’s Department Store. The pop-up store feature products from brands such as Fendi, Longchamp, Natori, Stella McCartney, Christian Louboutin, Loewe, Sergio Rossi, Hackett, Façonnable and Thomas Pink—all of which were available for that weekend only.
The highlight of the South on Sale was the passport shopping experience. People who received a passport were asked to get stamps from stores like Aeropostale, F&F, Superdry, Loalde and Marks & Spencer, among others. Those who were able to complete all stamps got exciting prizes from Zee Lifestyle.
Photos courtesy of John Ong and Paolo Anciano