Uniqlo, the global clothing retailer, opened its first store in Cebu under its LifeWear concept, Simple Made Better, at the first level of The Northwing, SM City Cebu, on October 23, 2015. This will mark its 25th store in the country and its entry into the Visayas region. The 1,000 sq. m. store will feature a full range of style staples for men, women, and kids, and a dynamic product mix apt for the Cebuano lifestyle.
“We have opened 24 stores in Metro Manila and Luzon; entering the Visayas market is a milestone in our growth strategy,” shares Katsumi Kubota, Chief Operating Officer of Uniqlo Philippines. The opening of its first store in the Visayas will soon be followed by another one in the much-awaited opening of SM Seaside City Cebu this November.
Uniqlo provides clothing with innovation and real value, engineered to enhance everyday life. Committed to carrying clothing that focuses on the wearer, product offerings include Filipino’s everyday wear necessities such as premium denim jeans, stylish legging pants, colorful chino shorts, graphic t-shirts, polo shirts, Supima cotton t-shirts, and inner wear. The product line-up will also include the bran’d unique and proprietary collections AIRism, HEATTECH, and Ultra-Light Down among others.
Its LifeWear concept, Simple Made Better, advocates apparel that comes from the Japanese values of simplicity, quality and longevity made with such elegance that it becomes the building blocks of one’s style and clothing that is constantly being innovated to bring more warmth, more lightness, and better comfort to life. LifeWear is about simple apparel with a not-so-simple purpose to make life better.