When we featured him in this year’s Youth Issue, Jid Durano was still finishing up his album. The snippets he let us hear were exciting–besides the catchy beats, Jid was also collaborating with other local artists for an interesting sound. He also excitedly told us about shooting his music video, which will be a first in a series that will tell an interesting story.
This week, we got to see Jid’s vision for ourselves. The hiphop artist dropped his album Tale of the Tape, with an accompanying video for Rider$ (Pull Up).
Jid has a real understanding for his listeners, which shows in the way he mixes his songs. “I usually mix using my Apple earphones, because people will be listening to my music through these or in the car,” he explains. “I mix the audio while using the earphones, then I listen to it in the car to check if the sound is right.”