Zee Lifestyle strives to capture the pulse of Cebu! As a city-centric lifestyle magazine, it aims to inform and entertain with features on culture, personalities, travel, food, fashion and everything in between. The name Zee is diminutive of Cebu and Zugbu, the colonial name of the island of Cebu.
With the world’s increasing reliance on the internet, Zee Lifestyle Online was established in May 2010. The website served as the online portal of the magazine, publishing its contents on a completely new medium in order showcase it to a wider audience.
Since 2014, the website has slowly rolled out original, online-exclusive features with a strong focus on Cebu, in the aim to become an authoritative voice in everything about the Queen City.
Zee Lifestyle started as Zee Quarterly in 1996. In 2000, it printed an additional two copies per year and was rebranded to its current name. As Cebu saw itself develop into a busy metropolis, two more issues were added in 2003 for a total of eight issues annually. A year later, the magazine launched its Davao section. And finally, in 2012, another two issues were introduced, bringing it to its final ten issues per year.
For tourists and visitors, a regular supplement called the Zee Lifestyle Directory was added in 2009 to its distribution in hotels and restaurants. In late 2016, a secondary supplement focusing on real estate will be launched to cater to the city’s growing demand for homes.